Once you have successfully implemented a testing tool on your site or app, the easy part is over. It is important to stress that the tool is just an enabler. Without the correct people and process in place, you could end up with a very expensive, ineffective JS snippet or SDK on your platform. Here is an infographic to help get you started and to act as a guide for effective A/B testing.
This infographic is pulled from my earlier post A Quick Guide to AB Testing and is also linked to my guest blog post for Optimizely Avoid Wasting Resources with this 7-Step A/B Testing Process