I have worked in digital one way or another for the last 7 years, working in Web Production, Media planning and now Optimisation and Growth.

I have a passion for improving user experience and ROI through data and experimentation. I believe that every organisation with the right volume of traffic to their digital platform(s), should have a deeply routed data driven testing culture (although this is not easy to achieve), to gather insights and drive decisions.

Throughout my career in digital I have been continually surprised at how quickly technology, techniques and best practices are evolving. It has become very clear to me that we are all just trying to find our way and figuring stuff out as we go. None of us have all the answers.

The purpose of this site is to knowledge share and to document my own personal discovery. I hope you find it useful.